Esther Calderon Monge (09/12/2010) - Los costes de agencia en los canales de distribución: la franquicia
Esther Calderon Monge , Jannett Ayup González , (2010) - Tamaño del franquiciamiento. Marcas mexicanas y estadounidenses
Esther Calderon Monge , Pilar Huerta Zavala , (2007) - Influencia de las contrasprestaciones financieras en la decisión de franquiciar un establecimiento en el sector Confección, Moda y Complementos
Publicaciones antes de la creación del grupo
Publicaciones de Alicia Izquierdo Yusta
Martínez-Ruiz, M.P.; Ruiz-palomino, P.; Izquierdo Yusta, A. Pick, D. (2023) The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types. International Journal of Gastronomy and Food Science, 33.
Izquierdo-yusta, A.; Martínez-Ruiz, M.P.; Pérez Villarreal, H.H. (2022) Studying the impact of food values, subjective norm and brand love on behavioral loyalty, Journal of Retailing and Consumer Service Vol 65, pp 1028850 https://doi.org/10.1016/j.jretconser.2021.102885
Izquierdo-Yusta, A.; Gómez Cantó, C.M; Martínez-Ruiz, M.P.; Pérez Villarreal, H.H. (2020) The influence of food values on post-purchase variables at food establishments, British Food Journal, Vol. 122 (7), pp. 2061-2076, DOI https://doi.org/10.1108/BFJ-06-2019-0420
Pérez-Villarreal, H.H, Martínez-Ruiz, M. P., Izquierdo-Yusta, A. (2019). Testing model of purchase intention for fast food in Mexico: how do consumers react to food values, positive anticipated emotions, attitudes toward the brand, and attitudes toward to eating hamburgers?. Foods, Vol. 8(9) https://doi.org/10.3390/foods8090369
Izuierdo-Yusta, A.; Gómez-Cantó, C.M.; Pelegrin-borondo, J, Martinez-ruiz, Mª P.. (2019). Consumers´ behaviour in fast-food restaurants: a food value perspective from Spain. British Food Journal, Vol 121 (2), pp. 286-399
Huete-Alcocer, H.; Martinez-Ruiz, M.P.; López-Ruiz, V.R. and Izquierdo-Yusta, A. (2019). Archeological tourist destination image formation: Influence of information sources on the cognitive, affective and unique image, Frontiers in Psychology 10, 2382
Kamran Disfani, O.; Mantrala, M.; Izquierdo-Yusta, A.; Martínez-Ruiz, Mª.P. (2017) The impact of retail store format on the satisfaction-loyalty link: an empirical investigation. Journal of Business Research, 77, pp. 14-22, ISSN 01482963
Martínez-Ruiz, M. P., Izquierdo-Yusta, A., Olarte-Pascual, C., & Reinares-Lara, E. (2017). Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising? Frontiers in Psychology, 7, 2018. doi: https://doi.org/10.3389/fpsyg.2016.02018.
Izquierdo-Yusta, A., Olarte-Pascual, C., & Reinares-Lara, E. (2015): Attitudes toward mobile advertising among users versus non-users of the mobile internet. Telematics and Informatics 32 (2): 355-366. DOI: https://doi.org/10.1016/j.tele.2014.10.001.
Jiménez-Zarco, A.I.; González-González., I. Izquierdo-Yusta, A.; Martínez-Ruiz, Mª.P. (2015) New service innovation success: analysing the influence of performance indicator nature Computers in Human Behavior, 51, pp. 1024-1031 ISSN 0747-5632
Llodrá-Riera, I.; Jiménez-Zarco, A.I.; Martínez Ruiz, Mª.P.; Izquierdo-Yusta, A. (2015) A multidimensional analysis of the formation sources construct and its relevance for destination image formation. Tourism Management, 48, pp. 319-328. ISSN 0261-5177
Izquierdo-Yusta, A.; Martínez-Ruiz, Mª. P.; Alvarez-Herranz, A. (2014). What differentiates internet shoppers from internet surfers?. The Service Industries Journal, 34/6, pp. 530-549, ISSN 1743-9507
Izquierdo-Yusta, A. and Calderon-Monge, E. (2011). Internet as a distribution channel: Empirical evidence from the service sector and managerial opportunities, Journal of Internet Commerce, 10(2), pp. 106-127, 2º/2, DOI: https://doi.org/10.1080/15332861.2011.571991
Publicaciones de Esther Calderón Monge
PUBLICATIONS IN REFEREED JOURNALS
MAGARÇA, CL., CALDERON-MONGE, E AND SÁNCHEZ GARCÍA, J.C. (2023), Wine Experience Scale: validating the behavior and motivations of Spanish wine tourists. International Journal of Wine Business Research (in press). DOI: https://doi.org/10.1108/IJWBR-04-2023-0018 (2º/3)
CALDERON-MONGE, E. AND RIBEIRO SORIANO, D. (2023), The role of digitalization in business and management: A systematic literature review, Review of Managerial Science (Open Access) DOI: https://doi.org/10.1007/s11846-023-00647-8, AC, (1º/2)
RIBEIRO NAVARRETE B., CALDERON MONGE, E., SIMÓN MOYA, V. (2023). Digitalisation and digital transformation in the social economy: The cases of Anecoop and Consum. British Food Journal, 125(10), pp.3489-3505. DOI: https://doi.org/10.1108/BFJ-12-2022-1086, AC, (2º/3)
JUAN LAFONT TORIO, J., CALDERON MONGE, E. AND RIBERIO SORIANO, D. (2023). Implementation of the SDG´s by social economy entreprises in the agri-food sector. British Food Journal, 125-113853, pp.3853-3870. https://doi.org/10.1108/BFJ-01-2023-0080
CALDERON-MONGE, E, REDONDO-RODRÍGUEZ, R-G. AND RAMÍREZ-HURTADDO, J.M. (2021), Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism, British Food Journal, 123(10), pp. 3293-3308. DOI: https://doi.org/10.1108/BFJ-09-2020-0874, AC, (1º/3)
RIBEIRO-NAVARRETE, S.; CALDERON-MONGE, E.; HUERTA-ZAVALA, P. AND PALACIOS-MARQUES, D. From crowfunding to crowlending: the cases of Acero Watch and Perinet winery, European Journal of International Management, (forthcoming)
CALDERON-MONGE, E.; PASTOR-SANZ, I. AND SENDRA-GARCÍA, J. (2021), How to select franchisees: A model proposal, Journal of Business Research, 135, pp. 676-684, DOI: https://doi.org/10.1016/j.jbusres.2021.07.003, AC, (1º/3)
CALDERON-MONGE, E. AND RAMÍREZ-HURTADO, J.M. (2021). Measuring the consumer engagement related to social media: the case of franchising, Electronic Commerce Research, 22, , pp. 1249-1274, DOI: https://doi.org/10.1007/s10660-021-09463-2, (1º/2)
CALDERON-MONGE, E., PASTOR-SANZ, I., SENDRA GARCIA, F.J. (2020). Analysis of sustainable consumer behavior as a business opportunity, Journal of Business Research, 120, pp. 74-81, DOI: https://doi.org/10.1016/j.jbusres.2020.07.039, AC, (1º/3)
CALDERÓN-MONGE, E., HUERTA-ZAVALA, P. AND AYUP-GONZÁLEZ, J. (2019). Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis, International Entrepreneurship and Management Journal, 15(2), pp. 573–588, DOI: https://doi.org/10.1007/s11365-018-0495-6, AC, (1º/3)
AYUP-GONZALEZ, J.; CALDERON-MONGE, E.; CARRILERO-CASTILLO, A. (2019). The effects of management and environmental factors on franchise continuity, Economic Research Ekonomska Istrazivanja, 32, pp.982-997, DOI: https://doi.org/10.1080/1331677X.2019.1592008
CALDERON-MONGE, E.; PASTOR-SANZ, I.; HUERTA-ZAVALA, P. (2017), Economic sustainability in franchising: A model to predict franchisor success or failure, Sustainability, EID: 2-s2.0-85027241081, Open Access, DOI: https://doi.org/10.3390/su9081419
CALDERON-MONGE, E.; PASTOR-SANZ, I. (2017). Effects of contract and trust on franchisor performance, Contemporary Economics, 11, pp. 383-400, DOI: 10.5709/ce.1897-9254.251
CALDERÓN-MONGE, E. (2017). Twitter to Manage Emotions in Political Marketing, Journal of Promotion Management, 23, pp. 359-371, DOI: 10.1080/10496491.2017.1294870
MASTRANGELO, L.M.; CALDERON-MONGE, E.; HUERTA-ZAVALA, P. (2016), Franchise fairs: A relevant signal in franchise choice in social activity, Contemporary Economics, 10, 275-282, DOI: 10.5709/ce.1897-9254.215
CALDERON-MONGE, E.; PASTOR-SANZ, I.; RIBEIRO-SORIANO, D. (2016), Franchising in Europe: Exploring the Case of Spain with Self-organizing Time Maps, Psychology & Marketing, 33, pp. 559-572, DOI: 10.1002/mar.20897
CALDERON-MONGE, E.; HUERTA-ZAVALA, P. (2015), Brand and Price: Key Signals when Opening a Franchise Outlet, Journal of Promotion Management, 21, pp. 416-431, DOI: 10.1080/10496491.2015.1050946
CALDERON MONGE, M.E.; HUERTA, P.A. (2015). Franchisee net income: A signal to choose a franchise in a period of crisis, RAE Revista de Administraçao de Empresas, 55, pp. 688-698, DOI: 10.1590/S0034-759020150607
CALDERON-MONGE, E. AND HUERTA-ZABALA, P. (2014). Brand and performance signals in the choice of franchise opportunities, Service Industries Journal, 34(9/10), pp. 772-787, AC, 1º/2, DOI: 10.1080/02642069.2014.905920, AC, 1º/2
AYUP-GONZÁLEZ, J.; CALDERON-MONGE, E. (2014). Señales de valor de marca de franquicias en México. Su efecto en el crecimiento del sistema franquiciador, Estudios Gerenciales, 30, pp. 134-144, DOI: 10.1016/j.estger.2013.12.003
CALDERÓN-MONGE, E.; HUERTA-ZAVALA, P. (2013). Performance and risk as signals for setting up a franchised business, Journal of Small Business Strategy, 23, pp. 41-57
IZQUIERDO-YUSTA, A. AND CALDERON-MONGE, E. (2011). Internet as a distribution channel: Empirical evidence from the service sector and managerial opportunities, Journal of Internet Commerce, 10(2), pp. 106-127, 2º/2, DOI: 10.1080/15332861.2011.571991
CALDERÓN MONGE, M.E. AND HUERTA ZAVALA, P.A. (2011), Does self-employment reduce unemployment? A contribution from the franchise system, Esic-Market, 3er, Quarterly, pp. 87-105
CALDERÓN MONGE, M.E. AND HUERTA ZAVALA, P.A. (2010), Up-front fixed franchise fees and investment for a period of economic growth: perception of the potencial frachisees, Cuadernos de Economía y Dirección de la Empresa (actualmente, Journal Business Quarterly, 43, pp. 93-113, DOI: 10.1016/s1138-5758(10)70011-6
IZQUIERDO-YUSTA, A.; MONGE, M.E.C.; VEGA, A.V.R. (2009), Choice of online vs. offline distribution channel: Influence factors on buyer, Revista Europea de Dirección y Economia de la Empresa, 18, pp. 143-166
CALDERÓN MONGE, M.E. AND AYUP GONZÁLEZ, J. (2008), La Gestión de Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados, Estudios Gerenciales, 24, pp. 61-77, DOI: 10.1016/s0123-5923(08)70044-5
Ruiz Vega, A. Olarte Pascual, C., (…) Calderon Monge, E., Izquierdo Yusta, A. and San Martín Gutiérrez, S. (2004), Las denominaciones vitivinícolas españolas: Percepción de bodegas, distribuidores y líderes de opinión, Distribución y consumo, 76, pp. 45-51
CALDERON MONGE, M.E. (2002), Factores determinantes de la decisión de franquiciar en las enseñas españolas, Cuadernos de Economía y Dirección de la Empresa (actualmente, Journal Business Quarterly), 11, pp. 105-125
Calderon Monge, M.E. and Ruíz Vega, A.V. (002). La demanda del destino turístico Burgos: Situación actual y retos futuros, Cuadernos de Turismo, 9, pp. 5-18
Castrillo, L. Calderon, E. García, M. Ortiz, J. and Perez M.J. (1995) Análisis multivariante del comportamiento ético de los auditores españoles, Revista Española de Financiación y Contabilidad, 24, pp. 667-696
Calderón Monge, E. (1995), El fondo de maniobra como instrumento financiero de la empresa, Revista de Contabilidad y Tributación, 146, pp. 95-136
BOOK CHARTERS
CALDERON-MONGE, E. (2020). Introducción a la gestión de empresas, pp. 179-264, Pirámide, ISSN: 978-84-3684335-4
CALDERON-MONGE, E. (2018), Personality Traits of the Partners and Performance in the Franchise Agreement, In Inside the Mind of the Entrepreneur, Cognition, Personality Traits, Intention, and Gender Behavior, pp. 175-184, Springer, DOI: 10.1007/978-3-319-62455-6_13
CALDERÓN MONGE, E. (2016), O controle de franquicia na relaçao franqueador-franqueado, In Franchising. Enfoque latino-americano, pp. 147-157, Life Editora, Sao Paolo (Brasil), ISBN, 9788581503684
CALDERON-MONGE, E. and HUERTA-ZAVALA, P.A. (2016). Peer review in a collaborative evaluation of group work, pp. 1-9, Review CIDUI, ISSN: 23855203
CALDERÓN MONGE, E. (2015), El contrato de franquicia en la relación franquiciador-franquiciado, In La franquicia iberoamericana. Estado y tendencias. Fomento Editorial, México, pp. 135-149
CALDERON MONGE, E. AND HUERTA ZAVALA, P. (2015). Does the theory networks suite to franchising? A case study o Neck and Neck, In: In the skin of the client: listen, attract, retain, “Areces” Commercial Distribution Foundation, pp. 17-41
CALDERON MONGE, M.E. (2014), Franchising, In: Business creation and entrepreneurship. From student to entrepreneur, Pearson Ed. pp. 431-448
CALDERON MONGE, E. (2013). Knowledge and management of quality signals to consolidate the relationship between franchisor and franchisees, In: Distribution strategies and multichannel purchasing behavior. Trends and opportunities for manufacturers and distributors to make their marketing decisions profitable, Areces Commercial Distribution Foundation pp. 19-31
ARCE URRIZA, M., CEBOLLADA CALVO, J. VILLANUEVA ORBAIZ, M. AND CALDERON MONGE, E. (2013), Determinants of the choice of the Internet as a purchasing channel and the company's multichannel strategies. Effects of consumers, businesses, individuals and society, In: Distribution strategies and multichannel purchasing behavior. Trends and opportunities for manufacturers and distributors to make their marketing decisions profitable, “Areces” Commercial Distribution Foundation, pp. 209-220, ISBN: 978-84-8367-431-4
CALDERON MONGE, E. (2012). The "Ribera de Duero" Regulatory Council and the creation of an umbrella brand. In: Wine Marketing. Pirámide, pp.369-381. ISBN 978-84-368-2571-8.
CALDERON MONGE, E. AND RUIZ VEGA A. V. (2003). Management of inland tourist destinations: the case of Burgos, In: The integral quality of tourism, Tirant lo Blanch, pp. 245-267, ISBN: 84-84427641
COFERENCE PROCEEDINGS
IZQUIERDO-YUSTA, A.; CALDERON-MONGE, E.; RUIZ-VEGA, A. (2008), The adoption in the internet as a new distribution channel for holiday tourism in Spain: The challenge of consumer perceived risk and consumer attitudes, in International Workshop on Database and Expert Systems Applications, DEXA, pp. 485-491
REPORTS
Castilla y León, competitive region: Search for success factors in the comprehensive management of cities and their socio-economic environment, Report for Government of Castilla and León (Spain) and Federation of Commercial Entrepreneurs of Burgos (Spain), 2008
Study of the attraction of commercial establishments in Burgos, Report for Federation of Commercial Entrepreneurs of Burgos, Spain, 2004
Study on the profile of tourism demand in the province of Burgos, Report for Tourism Board of the Provincial Council of Burgos, Spain, 1998-1999
The perception of the euro among retailers and consumers in Burgos, Report for Burgos Bank, Spain, 1998-1999
Publicaciones de Pilar Huerta Zavala
Matos-Cámara, R. F.; Ruiz Ruiz, J. M., Bernárdez-Vilaboa, R., Huerta-Zavala, P.; Lobato-Rincón, L. (2023). Trust and affective commitment as determining factors in the entrepreneurship of university students. A construction in the context of educational relationship marketing. CIENCIA ergo-sum, 30(2), ISSN: 2395-8782. https://cienciaergosum.uaemex.mx/issue/archive
Morales-González, M. G.; Ayup-González, J.; Huerta-Zavala, P. (2022). Sustainability marketing strategies of companies in México. Cuadernos de Administración, 38(72). https://doi.org/10.25100/cdea.v38i72.11221
Paz-Albo, J.; Ruiz Ruiz, J.M.; Bernárdez-Vilaboa, R.; Huerta- Zavala, P.; Hervás-Escobar, A. (2021). The Impact of Socrative Exit Tickets on Initial Teacher Training. College Teaching. ISSN: 1930-8299. DOI: https://doi.org/10.1080/87567555.2021.1971602